We’ve been open for 21 years and now more than ever, we have to plan for the future growth of our business. I like to section out my year quarterly and develop marketing strategies for each. Based on the success of the previous quarter, we can modify and make adjustments for the next quarter. With the slowing of the economy, we have to watch this even closer and get more creative with our strategies. Fortunately in the beauty industry our clients still choose to get a hair cut, take care of their skin, and unwind with a relaxing massage. They do however have a choice about where they want to go and what they are still willing to pay. At our monthly staff meetings, we have discussed the importance of top notch customer service. We need to, more than ever, make our guests experience with us a memorable one, that leaves them wanting to come back for more. You are only as good as your last client… Are we giving them our best?
By Denise Dubois|November 5th, 2008|Categories: Uncategorized|Tags: Customer Service, Marketing strategy, Massage|
About the Author: Denise Dubois
I’m dedicated to supporting my community and proudly serve on several local charity committees, giving back to the people and places that have supported Complexions Spa for Beauty and Wellness over the years. Outside of work, I find joy in the outdoors—hiking the Adirondacks, kayaking, horseback riding, skiing, golfing, and exploring new destinations. I’m also energized by early mornings at the gym, Pilates sessions, and time spent cooking. My heart is with my family, including my husband, children, grandchildren, and our beloved dog, as well as with friends. I have a passion for wellness and living a balanced life.