We’ve been open for 21 years and now more than ever, we have to plan for the future growth of our business. I like to section out my year quarterly and develop marketing strategies for each. Based on the success of the previous quarter, we can modify and make adjustments for the next quarter. With the slowing of the economy, we have to watch this even closer and get more creative with our strategies. Fortunately in the beauty industry our clients still choose to get a hair cut, take care of their skin, and unwind with a relaxing massage. They do however have a choice about where they want to go and what they are still willing to pay. At our monthly staff meetings, we have discussed the importance of top notch customer service. We need to, more than ever, make our guests experience with us a memorable one, that leaves them wanting to come back for more. You are only as good as your last client… Are we giving them our best?
About the Author: Denise Dubois
I serve on and support several community charity committees as I believe it’s important to give back. In my spare time I love hiking and fishing in the Adirondacks, equestrian sports and thoroughbreds, fine wine, skiing, golf, and traveling to distant locations. I also love early mornings in the gym exercising, pilates, my dog, cooking, and sharing time with my husband and two children, good friends and family.
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