Complexions has been open for just shy of 21 years. During this time, I have tried every form of advertising from newsletter, television, radio, newspaper print, magazines, mailings, you name it, we’ve tried it. When it comes right down to it, the most beneficial is the recommendation from a friend or word of mouth. Since our move into our new location I have attended many charity events and fund raisers. The exposure has been wonderful. I can’t tell you how rewarding this has been for my business. I think when I meet people and get to talk about my business, it’s like giving that personal referral to a friend. It has really helped us to grow the business in our new location. I have seen many of the people that I have talked to come in for services. It has been great. To solidify this type of referral business, I have taken it one step further and now we have a structured referral system with all of our employees. Part of their business building monthly goals, they need to have “so many” referrals each month. We’ve provided them with referral “spa dollars” for them to hand out to their guests, (we refer to clients as guests). The spa dollars gives the new guest a discount off their introductory service and the referring guest receives a thank you for the referral card along with their own “spa dollar” to apply to their next service. It is really working well. It brings new business through word of mouth, and the service providers take a little of the responsibility to build their business. Try a little networking, it works!
About the Author: Denise Dubois
I serve on and support several community charity committees as I believe it’s important to give back. In my spare time I love hiking and fishing in the Adirondacks, equestrian sports and thoroughbreds, fine wine, skiing, golf, and traveling to distant locations. I also love early mornings in the gym exercising, pilates, my dog, cooking, and sharing time with my husband and two children, good friends and family.
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