We've learned the value of our Facebook page first hand. Social marketing is a game-changing phenomenon that is here to stay. I see less and less print forms of advertising in the very near future for us. In fact, we have already cut way back and saved thousands of advertising dollars by doing so! Every dollar saved equals another dollar re-invested back into what we do best - help people look and feel their absolute best. What's more, less print /direct mail also compliments our commitment to green, environmentally friendly business building practices.