Complexions Wins Small Business Award 2010

Albany-Colonie Regional Chamber Names Small Business Award Winners

by: Paul Quirini

The Albany-Colonie Regional Chamber’s Small Business Council will present this year’s Small Business Awards at the Desmond Hotel & Conference Center in Albany on Wednesday, April 21 during a Special Breakfast Forum with best-selling author Rich Gallagher.

The Chamber’s Small Business Council will recognize two small businesses for business success. The Small Business Awards breakfast is the culmination of a process that began in February, when nominations were accepted.

Fenimore Asset Management is the corporate sponsor of the Small Business Awards. The event begins with check-in at 7:30am, followed by breakfast at 8am and the awards presentation and keynote speaker. Registration is $25, and the event is open to the public. To register, visit http://acchamber.org/events.aspx.

Small business Award categories and award recipients include:

Small Business of the Year Award
Complexions Spa for Beauty & Wellness

Complexions Spa for Beauty & Wellness is committed to making its clients not only look, but also feel, their best by focusing on their health, as well as the traditional “pampering” aspects for which spas are generally known.

The spa is registered with the U.S. Green Building Council and is the first Gold LEED certified spa in the country for new construction. Due to owner Denise DuBois’ substantial energy reductions, the New York State Energy Research & Development Authority (NYSERDA) awarded Complexions with a bronze plaque and $31,000 in grant funding.

DuBois has adapted Complexions’ business plan and philosophy over the years, evolving from the luxury-only mindset to a strong emphasis on health benefits, wellness and de-stressing. Today, the spa’s business continues to prosper, with double-digit growth annually.

Complexions recently partnered with MatterofTrust.org, a charitable organization that has lived the mission of linking ideas and sparking action to improve the environment. This new partnership will specifically assist MatterofTrust.org in making oil spill hair mats from salon hair clippings.

The spa was recently named a “Salon of Distinction” by Salon Today Magazine and was one of 13 recipients of the Energy STAR Small Business Award in 2008. DuBois and her staff have also embraced social networking, using Twitter to “tweet” about last-minute appointment openings that may have otherwise gone unfilled, providing clients the opportunity to enjoy service almost immediately, if they so desire.

“It is an honor to be named Small Business of the Year, as this is a testament to all of the wonderful people who work here and our loyal clients,” DuBois said. “We’ve worked very hard to grow our business over the past 22 years, and I’m grateful to receive local recognition for our accomplishments.”

Holiday Gift Cards

Complexions Spa Gift CardInteresting statistics fresh from our spa analytics software: year to date services and retail sales are up 10% at Complexions despite the weak economy. I think this has a lot to do with our focus on wellness and customer service. What’s more, as of September 30th, we’ve experienced a 29% increase in spa gift certificate sales….with the average gift certificate price increasing from $92.36 to $93.24. For the month of December 2008 alone, the average gift certificate sale was $95.00. Spa gift certificates have always been one of our most popular gift items during the holidays – I think that more and more people, from Albany, NY to New York City, find the very real health benefits provided by our spa therapies to present significantly more value in comparison to other gift options. Giving either yourself, a friend or family member an experience that decreases stress, increases energy and leaves you feeling relaxed, rejuvenated and revived is really one of the most thoughtful, helpful things you can do.

Attending ISpa this year in Austin, Texas offered me quite a bit of insight and inspiration into the range of gift card packages I plan to offer our clients both online and in store. That being said…..I am still evaluating several different gift card strategies to make the 2009 holiday season our best quarter ever while at the same time providing customers with ever more value and even better service.  The recent update to our online gift card app opens up several new email-related specials for us that I think our most active customer will love.  If you have any suggestions, by all means, let us know in the comments. I look forward to hearing your ideas!

Complexions Partners with Matter of Trust by donating hair clippings

Complexions Spa for Beauty & Wellness in Albany, NY, the nation’s first gold-level LEED® (Leadership in Energy and Environmental Design) certified new construction spa, has recently partnered with MatterofTrust.org, a charitable organization since 1999 that has lived the mission of linking ideas and sparking action to improve the environment.

Matter of Trust - Oil Spill Hairmats

This new partnership with Complexions Spa will specifically assist MatterofTrust.org in making oil spill hairmats out of salon hair clippings swept off the floor and previously discarded. Because hair is a natural absorbent fiber, the clippings are used to create oil spill hairmats and help contain disastrous petroleum spills. The hair is stuffed into tubes (booms) made from recycled nylons and used for emergency oil spills around the nation. The mats are also extremely efficient for oil drip pans, machinery, pipelines, and even as booms for storm drains.

“There are more than 370,000 hair salons in the U.S. and each salon collects conservatively about one pound of hair a day. Right now, most of that goes into the waste stream. Imagine the positive environmental impact if more salons donated their hair clippings to this great effort,” said Denise Dubois, owner, Complexions Spa & Salon. “Being a LEED certified spa we are always looking for ways to protect and improve our environment. Therefore, the opportunity to team-up with MatterofTrust.org was a very natural fit for us.”

“Thanks to spas and salons like Complexions donating their hair clippings, we are encouraged and optimistic about our ecological future,” said Lisa Gautier President and Executive Director at MatterofTrust.org. We are very fond of this planet and respectfully consider her to be a Matter of Trust.”

Complexions Spa earned Gold certification in May of 2009 under the U.S. Green Building Council’s (USGBC) LEED rating system for new construction. Complexions Spa saves more than $10,000 annually in utility bills with its energy-efficient measures. The greenhouse gas savings is estimated at 56 tons annually, the equivalent of the co2 emissions from the electricity use of nearly seven homes for one year.

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2nd Annual Holiday Open House

This year we held our Holiday Open House on Thursday December 3, from 5:30 until 8:30. Last year, as well as this year, we directed our attention to the needs of the Capital Region’s Ronald McDonald House. We asked that guests bring an item from the Ronald McDonald Wish List. In exchange we gave guests the service of their choice for 20% off. You should see our office…. it’s over flowing with items. Last year we needed a van to bring everything over to the house. I think we will need to do the same this year! With the support of other local businesses, we were also able to have an auction which raised additional money for the Ronald McDonald House. We received amazing raffle items from Creo Restaurant, Hannoush Jewelers, Circles Clothing Store, The Palace Theater, Hudson Valley Winery, Mark Thomas Men’s Clothing, Albany’s Desmond Hotel, and from our vendors including Skinceuticals, Yon-ka, Y’tsara, Kneipp, Moraccan Oil, OPI, and more. We are so grateful for the wonderful generosity from our fellow local businesses and vendors. Without their help we would not have been able to do so much for the House.

Approximately 75 people attended the event. We also sold “snowflakes” which we will continue until the end of the month. They are being sold for $5.00 and displayed throughout the spa reception area. Guests enjoyed holiday makeup applications, hair styling, moisturizing paraffin hand treatments, Yon-ka facial hydration, chair massage, reflexology, neck trims for the men, and of course wonderful food and jolly drinks. Madison Fruit Garden also joined us and offered their fabulous chocolate covered fruits! Yum….. everyone needs to buy a box to celebrate the holiday season.

All in all, I think the event was a terrific success. The Complexions Spa Community never ceases to amaze – especially when called upon by such a wonderful & worthy cause. Many thank yous to all who join us that evening. Your generosity will surely help make the upcoming Holiday’s a bit more bright for many local families.

On a related note,  we are planning a special Men’s Spa Night for February… We did this last year and it reception was quite strong. We’d like to team up with another charity that promotes men’s health, but haven’t figured out who that will be yet, so if you have any in mind, please let me know.  Of course, as our planning continues, we will keep you POSTED.

In the meantime, enjoy the snow that just fell & have a wonderful holiday season!

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Holiday Open-House SPARTY for Ronald McDonald House of Albany

Complexions Spa Holiday Open House Party for the Ronald McDonald House

Please join us Thursday, December 3rd anytime between 5:30 & 8:30PM for an extra special holiday sparty in support of the Capital Region’s Ronald McDonald House. Along with an amazing assortment of top-shelf sample services & treats (see below), the night will feature the following promotions:

  • Raffle tickets for Holiday Gift Baskets teeming with amazing products from all our incredible vendors. 100% of all raffle-money raised will go directly to the Ronald McDonald House of Albany.
  • Fill out your very own Complexions Wish List and be entered into the end-of-night drawing for a $100.00 Complexions Gift Card! Simply tell us what skin, body and hair care products you’d like and we’ll send a little letter off to your special someone that let’s them know precisely what you’d love to be given. Think of it as Holiday shopping made (a bit more) simple.

Please also note that healthy food, delicious drinks, chair massages, body polish demonstrations, holiday make up application, hair consultations, deep moisturizing paraffin hand treatments, the all-new Lucas Spray Hydration for skin, neck trims by our barber and perhaps even more will be available to all who attend.

To RSVP, please call the front desk at *518-690-0616* and/or let us know via our Holiday Open-House Facebook Event Page. Tickets are free (yay!), but space may be a little limited so if you could let us know that you are coming ahead of time, that would be greatly appreciated :)

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Couples Massages Are Popular Right Now, But Why?

On Friday we received more calls from people looking to book a couples massage than we did any other service we offer. Some were looking for openings on Saturday – which was entirely reserved – so we had to unfortunately turn people away. Couples aren’t always what most think of believe it or not. Of course we have requests from husband and wife, girlfriend and boyfriend, but couples are often times also mother and daughter, two good friends, a bride to be and her fiance or even brother and sister. It’s a wonderful opportunity to relax and spend some quality time together.

Couples Massage - Complexions Spa, Albany NY

Any of the massage treatments that we offer can be done in the couples room (it’s simply performed on our heated massage tables side by side). In that suite we also have a wonderful top-of-the-line SANIJET Hydrotherapy Tub. This tub has jets that are removable and can therefore be sanitized completely between uses.  If you’re like me and wondering what “complete sanitation” actually means, SANIJET guarantees “hospital-grade disinfection”. This “pipeless” technology makes it ideal for a spa setting that does a lot of traditional hydro-therapy treatments. Best of all, our couples massage guests can relax in the tub before or after the massage soaking in a wonderful herbal bath that’s both relaxing & therapeutic!

One of our most popular treatments for couples is the Javanese Beauty Ritual, but Friday’s bookings actually show a preference toward the therapeutic deep tissue & relaxation massages. I’ll ask a few of the couples why when they come in this week. Many are new clients, so perhaps they just wanted to get their feet wet with menu items that are a bit more familiar? During special times, like Valentine’s Day, we’ve had to extend our hours to allow maximum use of our couples room. In fact, we’ve even moved two massage beds in our single rooms in an effort to maximize our availability for couples wanting to share the experience together.

Massages don’t always have to be solitary experiences. In fact, sharing the massage experience with a good friend or significant other has an uncanny ability of creating wonderful moments in time that can be treasured and warmly remember for many years to come.

Suffice to say, our next expansion for Complexions will most definitely include another Metta Couple’s Suite to satisfy the growing demand for this experience.

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Are Spa Gift Cards Going to be the Gift of the 2009 Holiday Season?

Complexions Spa Gift CardInteresting statistics fresh from our spa analytics software: year to date services and retail sales are up 10% at Complexions despite the weak economy. I think this has a lot to do with our focus on wellness and customer service. What’s more, as of September 30th, we’ve experienced a 29% increase in spa gift certificate sales….with the average gift certificate price increasing from $92.36 to $93.24. For the month of December 2008 alone, the average gift certificate sale was $95.00. Spa gift certificates have always been one of our most popular gift items during the holidays – I think that more and more people, from Albany, NY to New York City, find the very real health benefits provided by our spa therapies to present significantly more value in comparison to other gift options. Giving either yourself, a friend or family member an experience that decreases stress, increases energy and leaves you feeling relaxed, rejuvenated and revived is really one of the most thoughtful, helpful things you can do.

Attending ISpa this year in Austin, Texas offered me quite a bit of insight and inspiration into the range of gift card packages I plan to offer our clients both online and in store. That being said…..I am still evaluating several different gift card strategies to make the 2009 holiday season our best quarter ever while at the same time providing customers with ever more value and even better service.  The recent update to our online gift card app opens up several new email-related specials for us that I think our most active customer will love.  If you have any suggestions, by all means, let us know in the comments. I look forward to hearing your ideas!

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Help Fund Breast Cancer Research with Pink Hair Extensions & Pomegranate Pedicures

National Breast Cancer FoundationOctober is Breast Cancer Awareness Month and all of us Complexions ask that you join us in our annual drive in support of the National Breast Cancer Foundation. According to the American Cancer Society, more than 212,000 new cases of breast cancer were diagnosed in the USA in 2006, adding to the 2.3 million women in the U.S.A. with a history of breast cancer.

From now until October 31st, Complexions will be offering two different ways for you to help fund the fight:

  1. Pink Hair Extensions For Hope Extensions ($10.00 each) – Your donation will be given IN FULL to the National Breast Cancer Foundation. Each $10 dollar donation includes the application and removal of one Pink SO.CAP.USA Hair Extension!
  2. Pink Pomegranate Pedicure ($70.00) – With $15.00 of each & every service going directly to the American Cancer Society, this delicious 50 minute treatment using Eco-Friendly Complexions Pomegranate rich in anti-oxidants. The Think Pink Pomegranate Pedicure is a special, super-healthy treatment that makes you feel good from the inside out, pampering your toes while giving back to an important cause.  What’s more, the first 50 to donate get a special free gift and one pink ribbon nail art!

Our goal is to better last year’s amazing results of over 100 hair extensions and 200 pedicures – I think we can do it, but we’re definitely going to need a lot of help spreading the word. Check back in for a weekly update of how we’re doing as I think Kim & Mari will be posting a running tally of our progress :)

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Keratin Complex by Coppola = A Hair Smoothing & Reconditioning Revolution

254/365... Canons of beauty #2 - Long straight...

Image by Desirée Delgado via Flickr

With Summer on its way out and Fall fast approaching there is always an added buzz in our Albany Hair Salon. It’s no secret that the Sun has damaging affects on the integrity of your hair texture and color. The common theme in the salon following the summer months is always trying to get our clients hair back in to great shape after the wear and tear of summer fun!

Complexions now offers Keratin Complex Smoothing Therapy. Thermal Reconditioning is fast becoming yesterdays news. The Keratin Complex by Coppola is a treatment that infuses keratin into the hair and then gets sealed in. The hair will remain pliable and not stiff to the touch. It will take away all the frizz and about 80% of the curl. This gives you the option of curly or straight. (With the Japanese Relaxer you’re stuck with straight) If you choose to Blow-Dry it will also reduce drying time about 60%. The treatment should last about 5 months and dissipates as time goes by. The product is also cumulative and after the second treatment should last even longer.

The results from this are amazing! I have to say, as a stylist for seven years, I was skeptical of this product when it was first introduced to me. I have always felt that relaxing the hair always takes away some of the integrity of the hair. This product does just the opposite! It actually improves the texture and condition of the hair.

I asked my longtime client Brittany to come and let me try it out on her. Brittany has thick curly hair that we highlight. She loves to where her hair smooth and straight and was always a slave to the blow dryer and the flatiron. The combination of highlighting and heat styling was drying her hair out like crazy! After we did the treatment her hair was straight, but still had life and body. Her frizz was virtually non-existent! Her hair felt hydrated and soft. We were both 100% satisfied, even blown-away, by the results!

Before Hair Smoothing…

Frizzy Hair with Curls :(

Very frizzy hair plus quite a few curls :(

After Hair Smoothing…

Smooth, silky, frizz-free hair!

Smooth, silky, frizz-free hair!

I highly recommend coming in for the service if you are looking for beautiful smooth, healthy hair. The service can take anywhere from 2-5 hours depending on the length and density of the hair. You can not wash, pull up or clip your hair for three days after the service. The Keratin needs time to harden in the hair. If you get your hair wet during that time period you simply just blow dry and flat iron. If you have colored your hair it s great to do this service to increase the longevity of the color. By sealing the Keratin into the cuticle, it works as an anti-fade complex. Call to set up a consultation appointment with either Kim or Jenna! This service will really change your life!

Hope to see you soon!

Kim Hannell, Senior Stylist & Colorist at Complexions Spa & Salon

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Complexions Spa attends Eco-Luxe Media Event in NYC

The Complexions Spa table at the Go-Green Expo Eco-Luxe EventThis past Tuesday, September 22nd, I took part in the Eco-Luxe Media event organized by Go Green Expo and Rubenstein Public Relations.  This Eco-Luxury Press Event was a new and unique platform designed exclusively for purveyors of the ‘eco-luxury’ industry. The exhibition was held at Rouge Tomate in New York city just off 5th Avenue.   The exhibition attracted many visitors from different parts of the world.  The restaurant was beautiful and the food was outstanding.  The purpose of the event was to show-case environmentally friendly businesses and their products.  Surprisingly, Complexions was the only LEED Certified Small Business in attendance. Going into the event, I remember thinking about how our ‘little’ spa in Albany, New York would be received by such a big city crowd.  All in all, I think we performed very well -- our booth looked amazing, journalists and bloggers responded strongly to our wellness focus and LEED-Small-Business story and several financial-types provided us with solid feed back and expressed interest in our business model.  Meeting that many writers, green-media and PR professionals all at once was quite the experience.  I was especially glad to speak with Glamour Magazing, TreeHugger, Organic Spa Magazine, American Salon, Spa Magazine and several other national outlets. Given our own struggles with local-media attention, I think the rate at which American businesses adopt & implement eco-friendly, energy-efficient practices will depend more upon the quality and quantity of coverage from national outlets like those at Eco-Luxe. Given all the green-trees that are ‘falling’ (better yet, sprouting!) throughout the world right now, it’s good to know that professional bloggers and trade magazines are putting themselves into positions that have the potential to generate quite a bit of sound :)

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Small Business Recycling – How We Make Money Being Green

Being an Eco-Friendly spa I am constantly looking for ways to do good for our environment.  Currently I pay my waste removal company for three different types of dumpsters.  One for trash, one for paper and cardboard, and one for metal.  It seems crazy that we have to pay extra to do the right thing.  It’s kind of like trying to eat right but at a higher cost.  Anyway a good friend of mine and fellow business owner David Schmidt from Renaissance Floral Design told me what he does for his company.  He referred me to a company called GreenFiber Recycling.  I was thrilled with what I found.  They are a company that pays you to hall away your paper, metal, cardboard, paper, and much much more and then they donate the profit to a charitable organization.  Finally by doing the right thing, you can save money and make a difference.  Check out their website and I think you too will be pleasantly surprised by what you read.

How GreenFiber Recycling Works

  1. GreenFiber supplies your organization with a recycling bin.
  2. The bins are serviced weekly, bi-weekly or monthly.
  3. Unlike other recyclers or waste haulers, GreenFiber does not charge for our services. In fact, we contribute funds to specific community programs for the paper they recycle.
  4. Your organization reduces its waste disposal costs while helping to conserve natural resources and raise funds in the process.
  5. We make environmentally friendly, safe and efficient insulation from the paper you recycle. Everybody wins!

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How Laser Hair Removal (aka ‘Permanent Hair Reduction’) Works

hairy gorillas like laser hair removalWhile planning out possible growth areas for Complexions in 2009, I certainly didn’t think laser hair removal would be near the top of the list. And yet, here we are nine months later, and business, as they say, is booming. Why such growth? Can’t say for certain just yet but perhaps after 14 years of performing the service, our experience and level of expertise is finally beginning to set us apart from the rest of the hair reduction pack? Or maybe the biggest driver is an increase in positive word of mouth from very happy clients, as demonstrated by the responses to a recent Kristi Gustafson Times Union Blog article asking her readers to opine on who has the best hair removal center in the area? What about the less-than-awesome economy? I’d wager quite a few women would find their total waxing bill over the past 5 years less than ideal – does the long term ROI on laser make waxing seem like an overly-expensive bubble-era indulgence?? We’ll find out soon enough I hope (customer survey ftw!) but for now, I’m happy to chalk it up to lots of little things done right, which when added up together, make a big enough difference to break out into our mainstream customer base. With that said… back to how laser hair removal works :)

Permanent hair reduction is founded upon the principle of selective photothermolysis.  This is a method by which hair is damaged or destroyed using a specific amount of light energy or wavelength.  This energy is absorbed by the melanin or dark color pigment of the hair, which then destroys the hair follicle impeding further growth.  This has been performed experimentally for more than 20 years before becoming commercially available in the mid 1990’s.  Today our IPL method is FDA approved for “permanent hair reduction” (n.b. only electrolysis is approved for “permanent hair removal”).

At Complexions Spa, Laser Hair Reduction is performed by certified laser specialists.  We use the Candela GentleLASE system which features a patented Dynamic Cooling Device (DCD™) where cryogen is sprayed onto the skin, cooling the upper layers and providing increased comfort and protection for our clients.

Before performing the procedure at Complexions, we first have to shave the hair from the areas to be treated.  This can also be done at home the day before arrival.  To protect both your eyes and the technician’s, special eye protection is worn from start to finish.  The laser settings will be set for your appropriate skin type needs depending on the Fitzpatrick Classification (ie. skin’s tolerance of sunlight).  In some cases a test spot may be done before you have the full treatment performed.  The test spots may be done to ensure that the laser is set correctly and that your skin does not react negatively to the laser treatment.

The procedure feels like a snapping on the skin and usually takes only a few minutes on a smaller area such as the upper lip or even the underarm or bikini line area.  Immediately following the treatment, you may have a slight sunburn sensation that typically last only a few hours.  We provide a cool compress and a soothing cream following the procedure.  The after care simply requires the application of a soothing cream and sun protection.

Because the hair grows in three different cycles and we have hair in each of these phases at any given time, multiple treatments are necessary.  We recommend treatments on the face be spaced approximately 4 weeks apart while those on the body should be spaced approximately 6 weeks apart.

Common areas to be treated include the face, underarms, bikini area, legs, forearms, shoulders, backs (male mostly ;), abdomen, the male neckline, under the chin or at the nape of his neck. LHR also effectively treats pseudofolliculitis barbae (otherwise known as ingrown hairs or “razor-rash”).

In closing, after more than 14 years in the hair removal business, I’m happy to report that today’s lasers offer a wonderful option for those looking to eliminate hair from unwanted areas with a lot  less pain then electrolysis (which while permanent, can sometimes require 15-30 visits for best results). That said, we do not tell anyone that it will remove every single hair for ever and ever.  Instead, we tell our clients that they may need a few touch up treatments annually.  There are things such as hormones, age, pregnancy, stress and medications that can influence future hair growth. As always, each case is unique, so if you have any questions, please feel free to contact me at the spa.

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Why We Buy OPI (Hint: OPI Makes a Great Green, Healthy, Non-Toxic Nail-Polish)

opi Matte Nail Polish ColorWith so many nail polishes available today it can be overwhelming when trying to choose the best one.  Why do I choose to use OPI Nail Polish.   I have used many different nail polishes available in the nail industry. Aside of fun quirky names, I have discovered from experience that OPI nail polish is one of the most durable and longest lasting nail polishes available. OPI nail polish stays on in some cases for at least up to two weeks! Since 2006, OPI has reformulated its entire line of Nail Lacquers, Nail Treatments, and Nail Hardeners to eliminate DBP (dibutyl phthalate) and Toluene.  What is DBP you might ask?  DBP or Dibutyl Phthalate is used by industry as a plasticizer.  It makes materials more flexible and easy to mold or shape. DBP in nail treatments is a major concern because so many people use them so often. It helps keep the formula from becoming too watery while you’re painting it on, and makes it dry to a hard and shiny finish. As for Toluene

Toluene is a nervous-system toxin and Volatile Organic Compound that not only helps nail polish go on smoothly and adhere evenly to the nail, but is also used as an octane booster in gasoline fuels used in internal combustion engines. In addition to causing eye irritation, headaches, dizziness, and nausea, high amounts of toluene can also lead to birth defects, developmental abnormalities, along with liver and kidney damage. In fact, studies have noted an association between toluene exposure and an increased incidence of spontaneous abortions. (in other words, treat Toluene-based nail polishes as though they were the plague!)

Formaldehyde has never been an ingredient in OPI Nail Lacquers or Nail Treatments (+5 OPI).  In keeping with our philosophy at Complexions, we buy OPI because we believe OPI Nail Lacquer is best “Green” nail polish available on the nail-care market today.

A few of my favorites used everyday at the Complexions Nail Salon are:

  • I’m Not Really a Waitress – a rich crimson red very popular in the holiday season
  • Flashbulb Fuchsia – a bright fun purple pink shade
  • OPI Red – your classic, confident red
  • Passion – a timeless soft French pink

The New OPI Coleccion De Espana features the colors of passion that are full of drama.  Try the OPI Coleccion De Espana . . . an accessory to the season’s perfectly polished fashion.

In closing, I think that beauty companies which put the long term health and wellness of their customers first, second and third will, at the very least, have chance at succeeding within today’s much more vigilant market-place. The era of beauty products made with toxic, unhealthy ingredients is soon coming to an end. Brands like OPI, who continually re-invest profits into new R&D experiments that could someday produce healthier polishes at an even more affordable price, will always have the support of beauty centers like Complexions, where every product on the the shelves must always reflect the very same values and culture we ourselves strive towards every day.

- Mari Salinas, Complexions Nail Care Team

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A Day at the Saratoga Races to Benefit the Ronald McDonald House

Rondald McDonald House Charities of the Capital Region New YorkComplexions Spa & Salon is very proud to be a sponsor of tomorrow’s 11th Annual RMHC Saratoga Fashion Show fund raising event in Saratoga Springs, New York. The event typically raises thousands of dollars for the Ronald McDonald House Charities of the Capital Region and is open to all. The festivities start in Club House’s At the Rail Pavilion at 11 a.m. Kristina Krawchuck from KK Image Media helped organize the event and this year they are expecting over 400 women! Saratoga Trunk is once again conducting a fantastic fashion show for all the ladies to see and enjoy. I can’t wait to see the spectacular fashions they are always known for. Natalie Sillery consistently does an outstanding job.

Our job consisted of putting together over 150 skin & beauty product filled gift bags full of wonderful samples that I hope everyone will enjoy and make use of. Several of my product vendors were amazingly supportive of the event and helped to fill the bag with an array of top-quality product that reflect our support of green and eco-friendly brands. Included in the bag will be samples of Go Smile teeth whitening toothpaste, Art of Shaving Shave Cream, Kneipp Bath Essential Oil and Lotion, Redken Shampoo, our own brand of Complexions Shampoo, Conditioner, and Body Lotion, Yon-ka Skin Care, a Gardens of Saratoga calendar and Albany’s Where to Magazine. I also added a $25.00 gift certificate that the ladies can use at the spa for any service at any time. :)

It’s been a wonderful August Track Season so far – being able to be a part of charities like tomorrows has made it all the more amazing.

About the event:

“Come On A My House”: The 11th Annual Ronald McDonald House Fashion Show Presented by the Times Union hits the catwalk on Thursday, August 27th. This particular theme is based on Rosemary Clooney’s best selling song from 1951: an era of simplicity with a core deeply rooted in traditional family values. Those core values are what we instill at the Ronald McDonald House for the more than 14,000 families who have passed through our doors.

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Using Social Media to Enhance Customer Relationships

"ignore everybody." By Huge Macleod

"ignore everybody." By Huge Macleod

Whether you operate a small retail store, a business office, a restaurant or spa, your customers are using social media and could be talking about you, your services and your company.  I found that out recently, during the month of May this past year, when we launched our Complexions Facebook page.  Facebook is a public profile that lets you share your business and products with the Facebook users.  Your “fans” can interact with your Facebook Page and drive awareness of your business by sharing stories with their networks.  Today we have close to 200 “fans” and it’s growing strong.  When we initially launched our page we used our email club to drive people to our Facebook page using the incentive of a contest.  We asked our clients to comment about what they liked most about Complexions.  We had more than 60 comments with in a few days.  It was incredibly exciting to read what our clients had to say about us.  We were also able to use quite a few of the comments in some recent advertising and testimonials on our website.  I think it strengthens our bond with our clients to promote and cultivate a community where we can engage with hundreds of others who share in our passion for all things spa and salon – be it organic facials or hydrotherapy massages. Our customers and potential new customers are flocking to social media where personal “referrals” or word of mouth recommendations, review and references carry more weight than paid advertising.

It’s not just for young adults and teens either…The Pew Internet & American Life Project December 2008 survey found the share of adult Internet users who have a profile on an online social network site has more than quadrupled in the past four years from 8% in 2005 to 35% in 2008.  To see who is using Facebook today, check out the chart entitled “The Road to 200 Million” published alongside Brad Stone’s article commemorating the social-networking milestone in the March 29th New York Times.

Social networking sites are ideal for reaching into and beyond your network.  It also lets you connect to customers and potential customers for little to no cost.   Additionally we use our Facebook page to let our customers know about our calendar of upcoming events, and last minute openings and opportunities at the spa.

We’ve learned the value of our Facebook page first hand.  Social marketing is a game-changing phenomenon that is here to stay.  I see less and less print forms of advertising in the very near future for us. In fact, we have already cut way back and saved thousands of advertising dollars by doing so!  Every dollar saved equals another dollar re-invested back into what we do best – help people look and feel their absolute best. What’s more, less print /direct mail also compliments our commitment to green, environmentally friendly business building practices.

So… if you’re interested in having a two-way conversation with your customers,  if you’re ready to deliver value both online and off, if you’re ready to hear first hand how well (or un-well) the experiences and products you offer performed their primary purpose… then you’re more than ready to experience the thrill (and sometimes agony) of true customer-centric business development.

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